Justin Vincent

It’s not an iPad app, it’s an EVERYTHING app

When I released my iPad app Swarm I didn’t know what to expect. I was very lucky because it instantly hit the front page of the app store in the games category. It stayed on the front page for 2-3 weeks.The below chart is an accurate trend chart showing exactly how Swarm sales have been doing for the past four months since launch.

It doesn’t take an Einstein to see what happened here. When the app is no longer on the front page sales are a non-event.

At first I thought:

How can I tell the world about Swarm and keep up my sales in the app store? I know, I can drum-up PR on the web. Then people will learn about Swarm and purchase it in the app store!

But… doesn’t that sound like a leaky bucket?

Think of all the people who will be reading about Swarm NOT using an iPad. In fact MOST people will be on a desktop, others on mobile, some will even be on Google TV or any number of other devices.

Hmm.

I shouldn’t be thinking in terms of iPad app, or iPhone app, or even mobile app. I should be thinking in terms of an EVERYTHING app.

No matter what device someone is using when they hear about Swarm , they should instantly and always be able to download and purchase it there and then. That’s the only possible way to capture 100% value from marketing & PR efforts.