The Madness, The All Consuming Obsession Of New Projects

Something that non-entrepreneurs rarely understand is “The Madness”. It’s the obsession that fills our every waking thought. Like 28 days later “The Madness” is an all consuming rage.

It comes into our life just after THAT Eureka moment. The one when we realize we’ve stumbled upon an idea so big that we KNOW it will make us unimaginably wealthy. This idea will bring us respect. We will be hallowed as the new Gates, Brin, Page or Zuckerberg.

When “The Madness” sets in, romantic candle light dinners break down. As our loved one looks us in the eye and whispers sweet nothings, we try to hide the fact that we’re thinking about scaling Couch DB on the Amazon cloud.

Then start the late nights as we obsessively code our new baby into existence. Along with the distance between us and the rest of the world. Later and later to bed we go, until two weeks into “The Madness” our hours are topsy-turvy. We’re sleeping from 4AM -> 10AM. Living off Coke and Starbucks.

There’s only one way out of “The Madness”.

We have to think our idea through from every possible angle. We have to imagine every tiny twist of it. We have to gorge on it until we are full. We have to become disgusted and completely bored with our idea.

Then, and only then, can we come back to reality. To our friends, and to our partners.

Such is “The Madness”.

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